McBride Passionate about Private Label

Business model

McBride will deliver sustainable profit streams to permit appropriate investment in assets to retain its leading position in the industry and deliver earnings growth to shareholders.

Our strategic positioning
Our ambition is for McBride to become the leading European manufacturer and supplier of Co‑manufactured Private Label products for the Household and Personal Care markets through selected channels and markets. We will offer tailored services aligned with specific customer and channel requirements, and will cement these relationships through a complete focus on improving our operational excellence and driving our cost competitiveness with the aim to fully lever our scale.

Business model 2015 in page image


World class products

World Class products


Annual report 2016

Right hand annual report panel