McBride Passionate about Private Label

Case studies

The Edgar Wood project

The Edgar Wood project

We continue to chair the Edgar Wood and Middleton Townscape Heritage Initiative project, which received a grant from the Heritage Lottery Fund. The funding helped to repair and restore Middleton's unique collection of pioneering arts and crafts architect Edgar Wood's buildings, along with other local historic buildings.

The five‑year project not only gives local people the opportunity to learn about their internationally recognised local heritage, but also encourages them to take part in helping to conserve it for future generations.

The McBride run

The McBride run

Now in its twelfth year, the McBride run between Ieper and Poperinge and organised by the Flanders Athletic Club, is a charity half marathon and a mini 7k run, supported by McBride since the run's inception.

For a €2 entrance fee more than 1,200 runners took the challenge of running between eper and Poperinge and raised more than €2,500 to support the poorest communities in Wa in the upper west region of Ghana in West Africa.

Responsibility is in our nature

Responsibility is in our nature

Our Ieper team, working with a local organisation, the Environmental Council of Ypres (Ieper), launched its Nature at Work project in April 2014. The aim is to rehabilitate parcels of unused land within industrial sites in order to stimulate local flora and fauna species and create a more attractive environment.

The project came about through our many years of co-operation with the Ieper city authority and the identification of two parcels of land adjacent to our manufacturing and distribution centres that were ripe for rehabilitation.

On the day that the project was launched, 45 enthusiastic McBride employees and their families planted about 1,500 native shrub and tree species such as hawthorn, rowan and yew, on the land adjacent to the factory. Meanwhile, the land next to the distribution centre, which is grassed over, will be managed to stimulate wildflower growth and attract insects and birds.

 

Learning at Work week 2014

Learning at Work week 2014

Learning at Work Week (LAW) is an annual awareness campaign by the Campaign for Learning, an independent charity. Learning at Work Week highlights the importance and benefits of learning and development. It promotes an inclusive approach and supports the extension of learning opportunities to all employees in an organisation.

McBride was an active participant in LAW between 19th and 23rd May 2014. We created and ran a teaser campaign in early May, followed by group wide emails and posters distributed across the company.

Our LAW activities were arranged by the Learning and Talent Development (L&TD) team which used the opportunity to refresh and re-launch their information pages on our internal web portal, The Village. Over the week the team encouraged employees to access the rich collection of supplementary information available to assist in their personal and professional development. A number of topics were highlighted during the week, including:

  • Personal Development
  • Coaching
  • Mentoring - the launch of the Developmental Mentoring page on the Group intranet 'The Village'
  • First Line Management/ Line Manager development
  • Languages, external activities, developmental plans, links to careers, learning styles

There was also the opportunity to connect to a series of free on-line development questionnaires. There was a fantastic response to the LAW campaign, with over 1500 visits to the L&TD pages and a large number of enquiries about the development opportunities available.

‘Keep Caps from Kids’

‘Keep Caps from Kids’

'Keep Caps from Kids' is a new voluntary initiative from A.I.S.E., the International Association for Soaps, Detergents and Maintenance Products, of which McBride is an active member.

The campaign builds on a range of work undertaken over the past few years and aims to promote and secure the safe use and storage of liquid laundry detergent capsules by parents and carers. The key aim is to significantly reduce children's accidental exposure to these products.

A communications toolkit has been developed and deployed by national associations and individual detergent companies, including McBride. It will also be made available to retailers, consumer NGOs, health ministries and doctors' groups and a multilingual consumer website www.keepcapsfromkids.eu will be launched in the Autumn of 2014.