McBride Passionate about Private Label

Community activities

McBride seeks to play an active role in the local communities in which it operates. As well as providing significant employment opportunities, we aim to make positive contributions to these communities, building goodwill and a reputation as a good neighbour and employer.

The Group is involved in a wide range of local community activities including undergraduate sponsorships and support of the UK SIFE programme, which works to mobilise university students to make a difference in their communities while developing the skills to become socially responsible business leaders. The Group also provides support for the local statutory authorities via voluntary work and advice, sponsors specific educational awards.

We provide careers advice for students and school children; provides mentoring support to assist ethnic minority students into employment; and provide work experience placements. The Group is also active in supporting local charities and hosts a wide range of factory visits for educational purposes or to exchange best practice.

In the UK we make donations of laundry and dishwasher products to In Kind Direct, which distributes goods to small, local charitable groups throughout the UK.  In Kind Direct provides an easy way for manufacturers and retailers to donate surplus stock to voluntary groups, which can help them save money on their running costs and thus provide an enhanced service.

Democratic Republic of the Congo


In Lubumbashi in the Democratic Republic of the Congo, Sister Annie Devos takes care of street children. For a number of years, McBride has supplied on a regular basis, cleaning products via a local private charity initiative based in Flanders, Belgium. Sister Annie is proud that not only is she keeping the children clean and tidy and improving hygiene and cleanliness in the village but by taking care to use the minimum necessary quantity of washing products to help with sustainability in the African Continent.

Dragon boat race

Dragon boat race

McBride sites actively support local charitable causes. In May 2012, McBride personnel from the Bradford site took part in the Martin House Dragon Boat race in Roundhay Park, Leeds to support the site's nominated charity. McBride Marauders came in a credible 13th place from 38 entries and raised several hundred pounds for Martin House along the way.



In Malaysia, Azila Abdullah, Production Manager, helped build community relations by visiting a local school to talk to children about the importance of hygiene and cleanliness in the home.

Adams story


Pam Whitely, Customer Logistics Manager based at Middleton Central offices, has been fundraising on behalf of Adam Kutereba. Adam was born prematurely in July 2002 and as a result of lung and brain haemorrhages when only a few days old leaving him with cerebral palsy, unable to walk more than a few steps.

In January 2012, a campaign was started to raise £60,000 to send Adam to America for surgery which aims to ease muscle spasticity and improve mobility. McBride colleagues were involved in several fundraising activities. Stephen Seaton, Dave Gavin, Dan O'Keefe, Hilda Tabas and Joanne Brown abseiled 200ft down the Municipal Offices in Rochdale and a 'Fun Day for Adam' was held in the Sales Suite at Middleton where £1,202 was raised. Overall, McBride colleagues have contributed more than £2,000 towards the appeal which currently stands at £85,000 allowing Adam to have his operation in August 2012. We were pleased to be able to help towards making Adam's dream of kicking a football become a reality.

More details of our community activities can be found in the Group's Sustainability Report.