Providing our customers with everyday value cleaning products
We are the leading European manufacturer and supplier of Private Label and Contract Manufactured products for the domestic household and professional cleaning and hygiene markets.
Find out more about who we are and what we do from our company video.
Strong performance recovery through 2023, with increasing momentum, positions McBride for long-term sustainable growth.
Chris Smith
Chief Executive Officer
Our purpose
Everyday value cleaning products, so every home can be clean and hygienic.
We are a producer of cleaning products primarily for the home. We define the home as the dwelling that we live in and the people who live there. Our products clean laundry, dishes and general surfaces. In addition, we offer specialist aerosol products in Europe and personal care products in Asia Pacific.
Our vision
We will extend our position as the leading value producer of everyday consumer hygiene products, taking revenue to €1 billion through focused and sustainable divisional strategies.
We seek to provide our customers with a compelling overall offer, balancing their priorities for price, service and quality.
At a glance
>0%
of the top 50 grocery retailers supplied
0%
of our packaging is recyclable
0bn
units sold
0
colleagues globally
Our locations
Australia
McBride Australia Pty Limited (Office)
Belgium
Estaimpuis (Factory and Office)
Belgium
Ieper (Factory)
Denmark
Hammel (Factory)
Denmark
Holstebro (Factory)
France
Etain (Factory)
France
Moyaux (Factory)
France
Rosporden (Factory and Office)
Hong Kong
McBride Hong Kong Holdings Limited (Office)
Italy
Bagnatica (Factory)
Luxembourg
Foetz
Malaysia
Malaysia (Factory and Office)
Poland
Strzelce Opolskie (Factory)
Spain
Sallent (Factory)
United Kingdom
McBride UK Head Office
United Kingdom
Middleton (Factory and Office)
Vietnam
Newlane Cosmetics Company Limited (Factory)
Our divisions
We manufacture and supply products for the domestic household and professional cleaning and hygiene markets.
See our divisionsOur Board & Corporate Governance
The Board of Directors is collectively responsible for the long-term success of the Company.
Meet our Board