Annual Report 2024

Everyday cleaning products, expertly made

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Chairman’s statement

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I am delighted to report an excellent full‑year performance by the Group. Led by our committed executive team, McBride and our specialist divisional teams have built on the solid recovery in 2023 and delivered an impressive turnaround, which has set a strong platform for further financial success.

Jeff Nodland

Chairman

Going the extra mile to execute our strategy and deliver for customers

Our teams have shown how agile and flexible they can be in the face of extreme volatility, going the extra mile to execute our strategy and deliver for customers.

McBride at a glance

It has been a year of significant growth and progress for McBride, with the Group delivering an excellent financial and operational performance.

All five divisions maintained the positive momentum created in the second half of 2023, generating profitable growth for the year, which is a testament to our specialist teams and their ability to execute our strategy.

Financial highlights

For the year ended 30 June 2023

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Revenue (2023: £889.0m)

£0m

Adjusted EBITBDA (2023: £34.1m)

£0m

Adjusted operating profit (2023: £13.5m)

£0m

Operating profit (2023: £10.3m)

Strategic highlights

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Total volume growth (2023: 5.6%)

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Laundry volume growth (2023: 6.5%)

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Private label volume growth (2023: 7.0%)

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Private label share of household (2023: 33.3%)

Our-strategy

Our strategy

Winning in a growing market

Our strategy remains unchanged: to be the leading value producer of everyday cleaning products, leveraging scale and unrivalled product expertise to deliver a segmented product and customer proposition with a cost‑aware sustainability agenda.

Download the strategy section

Sustainability

At McBride, we strive to embed long-term environmental, social and governance sustainability principles into every facet of our divisional and overall business strategies.

Our environmental sustainability approach is grounded in a thorough analysis of the most relevant and significant sustainability issues. We acknowledge that taking actions to address climate-related risks is critical to our ongoing market relevance and viability.

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Green energy

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Year-on-year reduction in waste to landfill

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CO2e saving from operations (tonnes)

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PCR weight of our PET packaging

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Operating sustainably

In 2024, we focused on improving energy efficiency and green electricity usage, reducing GHG emissions and waste to landfill, and setting new science-based targets for 2025. Significant achievements include our increase in consumption of energy from green sources, which has increased to 54.9%, exceeding our 2025 target of 30%, a reduction of 1,989 tonnes of CO2e based on our consumption of green electricity, and a reduction in landfill waste from 222 tonnes to 170 tonnes. Efforts will continue in 2025 to reduce water and gas usage, and raise climate awareness among employees.

Climate transition
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Fit for future products

Our three focus areas this year for our product improvements were to improve our plastic recyclability, reduce our total use of plastic, and drive product compaction. We approached this by increasing our FSC®-sourced paper usage, which has had a positive impact, however the challenge remains with increasing our percentage of PCR for our PE packaging, which we will continue to work on into 2025. We have increased our weight of PCR in our PET portfolio from 60.2% to 65.5%, and implemented compaction projects across popular projects and have been well received.

Responsible sourcing
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Responsible sourcing and supplier engagement

In 2025, we will focus on engaging with our suppliers to understand and reduce the carbon footprint of our components. This includes working with our top suppliers to assess their carbon maturity, and provide technical support to our smaller, less experienced suppliers. The aim is to work with our suppliers to set science-based targets and request emission factors for purchased chemicals and packaging, eventually allowing us to increase the use of primary data in our carbon footprint calculations.

Responsible sourcing
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